011- The Effective Way to Communicate Risk

In this episode, Dr. Baruch Fischhoff, an internationally known expert on risk and decision science as well as Howard Heinz University Professor at Carnegie Mellon University in both the Department of Social and Decision Sciences and the Department of Engineering and Public Policy, talks about the challenges associated with effective communication of new technology. Dr. Fischhoff shares examples of ineffective technical communications to the public and provides a recipe that technical professionals can use to improve communications about their organization’s products and operations. == Subscribe to the Quadrant II newsletter at www.fulcrumconnection.com to get a free white paper on 5 ways to improve creativity for innovation and bi-monthly social secrets to help you succeed in work and life.